CASE STUDY
AXENTO immo
AXENTO immo
Attracting quality property sales leads with Facebook Carousel ads
SUCCESS STORY
An exclusive Luxembourg-based real estate property paired Facebook’s Single Image ads with carousel ads in an attention-grabbing campaign that reached 1.4 million people and drove quality sales leads as a result.
An exclusive Luxembourg-based real estate property paired Facebook’s Single Image ads with carousel ads in an attention-grabbing campaign that reached 1.4 million people and drove quality sales leads as a result.
AXENTO’S STORY
Shaping iconic real estate destinations Axento is behind some of Luxembourg’s iconic residential and commercial real estate destinations, including the striking Cloche d’Or district. As one of Luxembourg’s leading real estate properties, the business has helped establish the Cloche d’or as the region’s location of choice for modern living and international business.
Shaping iconic real estate destinations Axento is behind some of Luxembourg’s iconic residential and commercial real estate destinations, including the striking Cloche d’Or district. As one of Luxembourg’s leading real estate properties, the business has helped establish the Cloche d’or as the region’s location of choice for modern living and international business.
+1million
views
5units
sold in first three weeks of the campaign
+15%
of web leads became qualified leads
THEIR GOAL
Developing quality sales leads
Axento wanted to build interest in its residences at Cloche d’Or, part of Luxembourg City. The business particularly wanted to generate quality leads from potential buyers, which could be followed up and qualified by the Sales team.
Developing quality sales leads
Axento wanted to build interest in its residences at Cloche d’Or, part of Luxembourg City. The business particularly wanted to generate quality leads from potential buyers, which could be followed up and qualified by the Sales team.
THEIR SOLUTION
Axento needed to find an engaging way to bring the Cloche d’Or project development to life for a discerning target audience, so it collaborated with Ratio on a campaign using Facebook Carousel Ads and Single Image Ads. The concept was to offer the users an idea of what to expect in the beautiful residences of the Cloche d’Or.
We wanted to use these formats to a maximum effect, so at the start of the four-month campaign, it used engagement campaigns to create a buzz with broad, affluent audiences in Luxembourg. After 2 weeks, we launched the Carousel Ads to give the visitors an impression of what the impressive life in Cloche d’or could be like.
Axento needed to find an engaging way to bring the Cloche d’Or project development to life for a discerning target audience, so it collaborated with Ratio on a campaign using Facebook Carousel Ads and Single Image Ads. The concept was to offer the users an idea of what to expect in the beautiful residences of the Cloche d’Or.
We wanted to use these formats to a maximum effect, so at the start of the four-month campaign, it used engagement campaigns to create a buzz with broad, affluent audiences in Luxembourg. After 2 weeks, we launched the Carousel Ads to give the visitors an impression of what the impressive life in Cloche d’or could be like.
After reaching a large and engaged audience with the engagement ads, lead ads were subsequently placed in carousel format.
The prospect was redirected to a project-specific landing page where they could quickly and easily fill out a form. After submitting the lead form, users were contacted by Axento’s sales team to discuss their requirements in detail.
The prospect was redirected to a project-specific landing page where they could quickly and easily fill out a form. After submitting the lead form, users were contacted by Axento’s sales team to discuss their requirements in detail.
A SELLOUT SUCCESS
The Cloche D’Or project was 90% sold out just one month after the campaign ended. Between May 2021 and August 2021, the responsive ads led to the following results:
The Cloche D’Or project was 90% sold out just one month after the campaign ended. Between May 2021 and August 2021, the responsive ads led to the following results:
- 1.4 million people were reached with the Ads
- 5 units were sold in the first three weeks of the campaign
- 15% of web leads became qualified leads
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