Lead generation for 2022

All businesses, whatever the industry, needs to generate leads regularly or they won't have a business for very long. There are several ways that a business can find new clients, and the strategies in use today may not last - in much the same way that old practices are no longer in use. Making the most of the traffic that you do manage to get however is a much more effective marketing plan.

What is lead generation?

Firstly, a lead is a potential customer that has shown interest in your service or product. Lead generation is the process of creating that interest and establishing a line of communication with the prospect. There are two kinds of leads that businesses can pursue...

Outbound lead

Outbound leads are those prospects that you find by reaching out to them. This type of lead is not always likely to know who you are before you reached out, and the marketing materials you use need to be effective.

Inbound lead

This type of lead is a potential customer that comes to you. The way that they find you can come through several different channels: social media, search engines, television advertisements and any other medium that where they may have come across your business.

Building sustainable relationships using lead generation for 2022

The long-term success of your business, regardless of what it might be, is going to be determined by the level of trust that it can build with customers over time. Many businesses don’t realise it, but consumers are subconsciously, and constantly, reviewing the trust they have with the businesses in their lives. What this means for your business now, in 2022 and in the future, is cultivating leads in a way that is transparent and keeping the trust of those leads once they have been converted. When you get a new lead, you must start building a long-term relationship - a great way of doing this is by under-promising while over-delivering.

Generating those leads in 2022 using video

Over half of consumers prefer video content to other forms of material (you only need to look at the runaway success of Instagram and YouTube for evidence of that). With Instagram expected to dominate the marketing space in 2022, it makes sense to create video marketing content for that platform to generate leads. There are several ways that video content can be used in this way, including creating video demonstrations - these can be placed on Instagram, YouTube, Facebook, a landing page etc.

Create engaging landing pages

Every business needs one thing out there - more engaging landing pages. These modest workhorses are extremely helpful in helping your business to generate new leads whilst retaining existing customers and clients. This makes landing pages invaluable. Catchy, but jargon-free, headlines are great for what they are but social proof are more useful in persuading a visitor to take a particular action. For instance, over a third of the most successful landing pages include testimonials. While testimonials are highly effective, you should choose the ones that demonstrate how your services or products have benefited that customer.

In conclusion

It does take time and some effort to generate leads, but the rewards far outweigh the time taken in making those steps to generate the leads. Once the leads have been converted (turned into actual customers) you must nurture that relationship; you need to make that customer a repeat buyer.