Social media in 2022

Social media in 2022 One of the largest challenges faced with social media is that the rules are always changing. Attitudes and preferences can change almost on a whim. For those that want to make use of social, keeping up to date with changing trends is going to be crucial in 2022. We have here some of the more important things that we need to keep in mind as we approach social media marketing as we move into 2022.

Communicating with Millennials will be more important than ever

Communication strategies that don’t specifically include Millennials are going to be incredibly short-sighted. Millennials are officially inheriting the wealth of the generation that came before them. We are no longer in the territory of ‘one day, the coming generation will be the target market’ - that time is already upon us. Within the next 10 years, so-called Millennials will be inheriting somewhere in the region of $68 trillion. This represents the largest ‘generational wealth transfer’ ever, and it is already underway. Businesses in almost every sector will need to recognise this when they start their social media marketing campaigns in 2022.

Instagram is set to usurp Twitter

For some time, ‘The Big 3’ platform were LinkedIn, Twitter and Facebook. Instagram however has been catching up quickly, but 2022 is expected to be the year that it overtakes, nay eclipses, Twitter as a preferred social marketing platform. With every age group, Instagram has become more popular than Twitter. It is however slightly more popular with the younger generation, which gives it the edge over Twitter on the marketing front. Social media marketers have known for a long time that connecting with clients and prospects is easier with imagery - something that Instagram is infinitely better at than Twitter. Moving into 2022, marketers are going to have to decide which are their ‘Big 3’.

Social Media in 2022 is going to be the major priority for marketers

It wasn’t all that long ago that marketers and social channels felt almost like oil and water. Today, if you don’t have a social media strategy then there is a good chance your business is not to be as successful online as it could be. 2021 saw 62% of marketers saying that they were landing more new clients and business through social media marketing. Having a strong social strategy can be beneficial, and not having one could be disastrous. Neglecting your online presence means ignoring a major point of contact for potential new clients.

Social posts are likely to be more conversational

People, essentially, have been getting tired of being ‘sold to’. Marketers have been quick to realise this but social media posts in 2022 are likely to be much more geared toward conversational tone than they have been previously. What this means is using more informal language, making use of colloquial speech etc. There are audiences where using formal, professional speech is better suited but you are unlikely to find them on social media in that capacity. Businesses need to consider their brand voice and decide which channels are more suited to what tone. Facebook users are likely to be more laid back than LinkedIn users, for instance. Businesses also need to consider volume. Sometimes less is more and many clients and prospects find more value in fewer, but more informative, posts than having their social feeds flooded. 2022 is right around the corner and businesses that want to survive in this ever- changing landscape are going to need to consider their social media in 2022 very carefully.