Lead generation for 2022November 20, 2021
Combining PPC & SEO strategiesDecember 10, 2021
Social media in 2022
One of the largest challenges faced with social media is that the rules are always
changing. Attitudes and preferences can change almost on a whim. For those that
want to make use of social, keeping up to date with changing trends is going to be
crucial in 2022.
We have here some of the more important things that we need to keep in mind as
we approach social media marketing as we move into 2022.
Communicating with Millennials will be more important
Communication strategies that don’t specifically include Millennials are going to be
incredibly short-sighted. Millennials are officially inheriting the wealth of the
generation that came before them. We are no longer in the territory of ‘one day, the
coming generation will be the target market’ - that time is already upon us.
Within the next 10 years, so-called Millennials will be inheriting somewhere in the
region of $68 trillion. This represents the largest ‘generational wealth transfer’ ever,
and it is already underway.
Businesses in almost every sector will need to recognise this when they start their
social media marketing campaigns in 2022.
Instagram is set to usurp Twitter
For some time, ‘The Big 3’ platform were LinkedIn, Twitter and Facebook. Instagram
however has been catching up quickly, but 2022 is expected to be the year that it
overtakes, nay eclipses, Twitter as a preferred social marketing platform.
With every age group, Instagram has become more popular than Twitter. It is
however slightly more popular with the younger generation, which gives it the edge
over Twitter on the marketing front.
Social media marketers have known for a long time that connecting with clients and
prospects is easier with imagery - something that Instagram is infinitely better at than
Moving into 2022, marketers are going to have to decide which are their ‘Big 3’.
Social Media in 2022 is going to be the major priority for
It wasn’t all that long ago that marketers and social channels felt almost like oil and
water. Today, if you don’t have a social media strategy then there is a good chance
your business is not to be as successful online as it could be.
2021 saw 62% of marketers saying that they were landing more new clients and
business through social media marketing. Having a strong social strategy can be
beneficial, and not having one could be disastrous.
Neglecting your online presence means ignoring a major point of contact for potential
Social posts are likely to be more conversational
People, essentially, have been getting tired of being ‘sold to’. Marketers have been
quick to realise this but social media posts in 2022 are likely to be much more
geared toward conversational tone than they have been previously.
What this means is using more informal language, making use of colloquial speech
etc. There are audiences where using formal, professional speech is better suited
but you are unlikely to find them on social media in that capacity.
Businesses need to consider their brand voice and decide which channels are more
suited to what tone. Facebook users are likely to be more laid back than LinkedIn
users, for instance.
Businesses also need to consider volume. Sometimes less is more and many clients
and prospects find more value in fewer, but more informative, posts than having their
social feeds flooded.
2022 is right around the corner and businesses that want to survive in this ever-
changing landscape are going to need to consider their social media in 2022 very
_ Be ready for the future
THE DIGITAL MARKETING GUIDE FOR 2022