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Every company needs to understand its customer base. Sure, we can invest heavily in ad campaigns, but if you don’t know who to target, you’ll never convert as many sales as you could if you knew more about the type of people purchasing your clients.
We are sure you already know about analyzing your customer base, watching competitors, etc. But, today, we are taking a different approach to defining your customer, which may help your business in the long run.
1. Don’t Divide Everybody into Demographics
There is a good chance you already know which demographics are buying your products. However, it is important to understand the individual and the group. One way to do this is to interview clients, provide surveys, and get them to interact with your company. When you know more about who buys your service, you’ll learn to target your ad campaigns appropriately.
2. Figure Out What They Are Reading
You can define your customer by knowing what they are reading. Ask your customers which newspapers, online magazines, or even novels they like to read during client interviews or surveys. Once you’ve collected the data, you can look for trends among your customers. For example, customers may read a specific newspaper - you could advertise on social media to other people who have liked that publication’s social pages.
Do your customers have any hobbies? If so, what are they? Understanding how your customers like to spend their time is an excellent way to figure out the kind of services they need. For example, if you sell water bottles and many of your customers enjoy outdoor pursuits, you’ll know that they need a robust water bottle built to last outside. In addition, you could feature actors performing similar hobbies in your advertisements; customers are always looking for brand representation.
4. What Are Your Customers Watching?
It’s important to know what your customers are watching on the television, cinema, and even on YouTube. Companies can provide free samples to specific influencers if their customers regularly watch their content. In turn, the influencer will review these products, sometimes for a fee. This is an excellent way to get your name out to other people who will probably enjoy your service.
5. What Sports Do They Like?
Similar to hobbies, you should know whether your customers enjoy sports. If they do, what kind of sports are they enjoying? For example, if you sell running equipment, your customers may enjoy watching athletics and similar events. Consider advertising at local athletics events or even recruiting a prominent figure in the world of athletics to promote your products.
These are just a few ways to define your customer and direct your marketing efforts in a more efficient direction. As you learn more about your customers, you’ll know who and where to target for more sales.
_ Be ready for the future
THE DIGITAL MARKETING GUIDE FOR 2022