7 Lead-Magnet Ideas for Your Business You Did Not Think About

A lead magnet is an industry team that describes a complimentary item or service used to gather emails and contact details for potential clients. Your marketing team can use these lead magnets to turn leads into sales.

Today, we’ll be looking at some of the best lead-magnet ideas for your company that you may not have thought about. Read on for more information.

Ebooks

Ebooks are a fantastic way to get your expertise across to potential clients or customers. Don’t be put off - ebooks don’t have to be overly long. They can be as little as 5,000 words on any subject your customers will find interesting. Remember, that subject should concern your services or products. Many businesses encourage customers to sign up for their mailing list and throw in a free ebook as a thank you.

How-to Guides

People will be looking to your company for solutions. Create step-by-step guides to help them with problems or tasks. Again, you can include how-to guides in an email newsletter or on your website, then encourage users to sign up at the end of the article for other services and products.

Checklists

Similar to how-to guides, checklists help customers and clients feel prepared. For example, if you run a pet carry case company, you could create a checklist for all the essential things a pet will need when moving home (promoting your own products in the process). If viewers benefit from your article, they’ll be more likely to purchase one of your items or services.

Case Studies

A case study is an in-depth examination of a particular concept or case using real-world contextual examples. So, if you run a pharmaceutical business, you could provide clients with real-world case studies related to your products, proving their worth and increasing your chance of doing business.

Cheat sheets

A cheat sheet is a document with notes, usually in bullet form, designed for quick reference. While many students have used cheatsheets to gain an edge in their exams, businesses can create cheat sheets to give their customers a brief yet informative insight into a concept or product.

Whitepapers

Whitepapers are a report or guide informing readers about complex issues in a concise manner, offering your business’ moral, ethical, or philosophical stance on the matter. This is a great way to encourage trust with potential clients and remain transparent as a company; people prefer using services they can trust.

Infographics

Infographics are the best way to get across information in a shorter amount of time. They tell your audience everything they need to know quickly. If you lose people’s interest in your website or social media, they are less likely to purchase your products. Don’t bore them with dull reads; instead, make a colorful infographic.

Take advantage of some of these lead-magnet ideas across your website, ecommerce store, social media, and newsletters. By utilizing as many avenues as possible, you stand a more significant chance of increasing your conversion rate and acquiring more customers and clients.